THIS is more than a new lo•fi art-focused brand/studio. THIS is a philosophy which asserts that good enough is preferable. Do not seek perfection. And anticipation is greater than… THIS is a celebration of the strange and awesome details found in all facets of life when you stop to look for them. THIS is reveling in visual abstractions and appreciating the absurdity and interconnectedness of every single thing we think that we know. THIS is a belief that just like a great song can transform your current mood or even change your entire outlook on life, quirky graphic designs can bring you incredible joy as they resonate with your complex inner thoughts and emotions. THIS is a vote for the importance of independent creators making quality things because they care. THIS is an acknowledgment that having motivation is its own rich reward and you must work hard to keep your dreams alive.
The look of high-contrast art has captivated me for as long as I can remember. Photocopied, distressed, and collaged imagery connects with me at my core in ways that realism rarely does. Transforming photographs & videos with grit, grain, and dots somehow amplifies reality while also obscuring it at the same time. THIS visual aesthetic connects with what makes us humans (brimming with flaws and awkwardness). THIS is the crux of what Lo•Fi means to me. THIS is the intensely burning flame of inspiration striving to become NEARLY art.
